Privacy Policy

Amarillo Family Physicians Clinic, PA (“AFP,” “we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, and share information when you visit our public website, amarillofp.com.

This Privacy Policy applies only to our public website. It does not apply to medical records, treatment information, billing records, lab results, prescriptions, or other Protected Health Information (“PHI”) governed by HIPAA. PHI is covered by our separate HIPAA Notice of Privacy Practices.

Information We Collect Automatically

When you visit our website, certain technical information may be collected automatically, including:

• Pages viewed
• Referring website or source
• Browser and device type
• Approximate country or region
• Date and time of visit
• General usage and performance information

We use Vercel Analytics to understand general website traffic and performance. Vercel Analytics is designed to provide privacy-friendly, aggregate website analytics without using tracking cookies or storing visitors’ IP addresses for analytics purposes.

Our hosting provider may also process standard server log information for security, troubleshooting, performance, and operational purposes.

Information You Provide Voluntarily

Our public website currently does not include a general contact form or appointment-request form.

If you contact us by phone, leave a voicemail, visit the clinic, use the patient portal, or communicate with us through another method, that information is handled according to the nature of the communication and, where applicable, our HIPAA Notice of Privacy Practices.

Please do not submit medical questions, medical records, insurance information, Social Security numbers, or other sensitive health information through public website features.

Patient Portal

Our website may link to a third-party patient portal. Information submitted through the patient portal is handled by the portal provider and by AFP according to applicable health privacy laws, including HIPAA. The portal provider may maintain its own privacy policy and terms of use.

Cookies and Similar Technologies

AFP does not use first-party advertising cookies on the public website.

Some third-party services embedded or linked from our site may use cookies or similar technologies when you interact with them. For example:

• YouTube may set cookies or collect usage information if you play an embedded video.
• Google Maps may set cookies or collect usage information if you interact with an embedded map.
• Third-party review, portal, payment, or social media links may collect information according to their own policies.

You can control cookies through your browser settings. Disabling cookies may affect how some third-party features work.

How We Use Website Information

We use website information to:

• Operate and maintain the website
• Understand which pages and resources are useful to visitors
• Improve website performance and accessibility
• Troubleshoot errors and technical issues
• Protect the website from abuse, fraud, or security threats
• Comply with applicable laws

How We Share Information

We do not sell personal information collected through our public website.

We may share limited website information with service providers that help us operate the site, such as website hosting, analytics, security, and technical support providers. These providers may process information only as needed to provide services to us.

Third-party services, such as YouTube, Google Maps, patient portal providers, payment processors, or external review platforms, may collect information directly from you when you interact with those services. Their use of information is governed by their own privacy policies.

Protected Health Information

Medical information about patients, including medical records, lab results, treatment information, billing records, appointment details, and other PHI, is governed by HIPAA and our HIPAA Notice of Privacy Practices.

This Website Privacy Policy does not change or replace your rights under HIPAA.

Children’s Privacy

Our public website is not directed to children under 13. We do not knowingly collect personal information from children under 13 through the public website. If you believe a child has provided personal information through our website, please contact us so we can review and delete it if appropriate.

Texas Privacy Notice

Texas residents may have rights under the Texas Data Privacy and Security Act (“TDPSA”) with respect to certain personal data, including rights to access, correct, delete, obtain a copy of, and opt out of certain uses of personal data.

Because AFP is a healthcare provider, some information may be exempt from the TDPSA or governed by HIPAA or other healthcare privacy laws instead. To submit a privacy request about information collected through the public website, contact us using the information below.

We do not sell personal information collected through our public website.

Third-Party Links

Our website may link to third-party websites or services, including the patient portal, payment services, YouTube, Google Maps, social media pages, and review platforms. We are not responsible for the privacy practices, security, or content of third-party websites. Please review their privacy policies before providing information to them.

Security

We use reasonable administrative, technical, and physical safeguards to protect our website and related systems. Our website uses HTTPS encryption. However, no website, email system, or internet transmission is completely secure.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the effective date above. Changes are effective when posted unless otherwise stated.

Contact Us

For privacy questions about our public website, contact:

• Amarillo Family Physicians Clinic, PA
• 7561 Outlook Dr
  Amarillo, TX 79106
• 806-359-4701

For questions about medical records or Protected Health Information, please see our HIPAA Notice of Privacy Practices or contact the clinic.

This Privacy Policy was last updated on May 26, 2026.